Stacy Feffer-Farley closes roughly $8M in full-arch treatment every year as a partner and finance manager at her single-location dental practice in San Diego. When Stacy first joined what was originally her father’s practice, she found that only 20-25 percent of patients who came in for a full-arch consult decided to start treatment. But after Stacy implemented her own sales process, built on everything she had learned in a long career in sales, her closing rate jumped to an astonishing 70 percent. As a result, she has since generated over $30M in full-arch production and helped transform her practice into one of the most successful single-location implant centers in the entire country. Today, in addition to her sales work, she coaches doctors, sales professionals, and treatment coordinators across America on how to convert and close more full-arch cases.